Diemme is a shoe factory and brand located in Montebelluna, a small town in the northeastern part of Italy which is widely regarded as one of the most dominant areas for production and research of technical and performance footwear. It is a small town with about 30000 inhabitants, but there is a strong local support sector which inclueds local tanneries, shoelace makers and eyelet suppliers. The founders of Diemme, brothers Dennis and Maico, had both been working with shoe production and research their entire life when they decided to start their own company in 1992.