Zug Magazine Plastic #7 Introduction by Mélyi József Does anyone remember Plastic Bertrand? They thought he’d be unforgettable. And do you remember when the word plastic had a positive ring to it? In a scene from Mad Men a child is running around with a plastic bag over his head and his mother doesn’t bat an eyelash. It was the sixties. But even then, usage of the word could be confusing: plastic bomb, plastic surgery, plastic sculpture. Let us build an imaginary bridge between Henry Moore and rubbery explosives. Naturally, I’m building mine out of plastic. I can’t imagine it any other way. Plastic is the pre-manufactured utopia of the past. Plastic is the present. Plastic Bertrand is sure to make a comeback soon. Ça plane pour moi. Published in 2014 16.5 x 23.6 cm 80 pages Black and White Offset Edition of 1000 Contributors Boogie, Susan Cianciolo, Cali Thornhill Dewitt Hendrik Hegray, Ken Kagami, Mélyi József, Thalea MV Clayton Patterson, Tal R, Alan Schmalz Benjamin Sommerhalder, Adrienne Sós